Board & governance
Clear thinking on strategy, risk, performance and stakeholder accountability—grounded in practical board experience.
Strategy · Insight · Governance
Helping organisations understand people—and act on what matters.
I’m Catherine Eddy, a board director, strategic adviser and marketing specialist. I bring commercial rigour, human insight and more than 30 years of leadership across Australia and Southeast Asia.
Adelaide · Australia
I work with leaders and boards who want sharper questions, clearer choices and strategy that survives contact with the real world.
About
Commercial experience. Community purpose. No theatre.
My executive career has spanned market and media measurement, consumer research, data commercialisation, property and digital transformation. I’ve led large, complex businesses and global teams of more than 2,000 people through growth and change.
Today, through Catherine Eddy Consulting, I work selectively with boards, executives and purpose-led organisations. I’m at my best where evidence, people and commercial reality need to meet—and where a frank conversation is more useful than another glossy deck.
MAICDMaster of Business (Research)Lean Six Sigma Executive Black Belt
Interests & expertise
How I can help
Clear thinking for complex organisations.
Marketing & consumer insight
Evidence-led strategy shaped by three decades in consumer behaviour, research, data analytics and customer experience.
Leadership & change
Straight-talking support for executives navigating growth, difficult decisions, cultural change and complex teams.
Partnerships & impact
Building the relationships, participation and public narratives that help purpose-led organisations make a bigger difference.
Selected experience
Leadership tested in the real world.
Senior executive experience across multinational and Australian organisations, combined with an active portfolio of board and community roles.
GfKManaging Director, Australia & New Zealand
NielsenPresident Director, Indonesia
Land Services SAChief Commercial Officer
Eckermann GroupChief Marketing Officer
Current board & community portfolio
Governance with a practical point of view.
- Guide Dogs SA/NT
- Bendigo Community Bank Goodwood
- St Basil’s Homes (SA)
- Sophie’s Legacy
- Unley Football Club
30+years of experience
2,000+people led
Australia + Asiamarket experience
Selected thinking
Observations on people, leadership and the oddities of business.
What colleagues say
“Commercially and politically extremely astute.”
Norrelle Goldring · Research Director, T-Garage
Let’s talk